Privacy Policy

Privacy Policy

Who We Are

The White Choice is a website operated by JTZ Ltd.

Website: www.thewhitechoice.com

JTZ Ltd is a company registered in England & Wales.

Company Number: 08201411

What We Do

The White Choice provides information, reviews and comparisons of teeth whitening products and related services. We may earn commissions from qualifying purchases made through affiliate links on this website.

Information We Collect

We may collect personal information that you provide directly, including:

  • Name
  • Email address
  • Postcode
  • Phone number

This may occur when you submit an enquiry through our website.

We may also collect technical information automatically, including:

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Referring website information

This information helps us improve the performance, security and usability of our website.

How We Use Your Information

We may use your information to:

  • Respond to enquiries
  • Provide requested information or services
  • Improve our website and user experience
  • Monitor website performance and security
  • Comply with legal obligations

Legal Basis for Processing

We process personal data where necessary to:

  • Respond to enquiries submitted by you
  • Operate and improve our website
  • Comply with legal and regulatory obligations
  • Pursue our legitimate business interests, provided these do not override your rights and freedoms
  • Where required, based on your consent

Affiliate Links

Some links on this website are affiliate links. This means we may earn a commission if you click through and make a purchase. This does not affect the price you pay.

Cookies

This website may use cookies and similar technologies to:

  • Improve user experience
  • Track website performance
  • Support affiliate tracking
  • Remember user preferences

You can manage cookie settings through your browser preferences.

Analytics

We may use analytics services to understand how visitors use our website and to improve our content and user experience. These services may collect information such as pages visited, time spent on the website, device information and general location data.

Third-Party Services

We may link to third-party websites and services. These websites have their own privacy policies and terms. We are not responsible for the content, privacy practices or data handling of third-party websites.

Data Sharing

We do not sell your personal data.

We may share information with service providers where necessary to operate our website, respond to enquiries or provide requested services.

International Data Transfers

Some third-party services used by this website may process data outside the United Kingdom. Where this occurs, appropriate safeguards will be applied where required by applicable data protection laws.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes or enforce our agreements.

Your Rights

Subject to applicable law, you may have the right to:

  • Request access to your personal data
  • Request correction of inaccurate data
  • Request deletion of your personal data
  • Request restriction of processing
  • Object to processing
  • Request transfer of your data where applicable
  • Withdraw consent where processing is based on consent

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Contact

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:

JTZ Ltd
Company Number: 08201411

Email: info@jtz.org.uk

Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be published on this page and will take effect immediately upon publication.